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What Should Be Your #1 Key Performance Indicator?

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Before you pick up the phone and make another call or go on another appointment, read this on Key Performance Indicators, KPI's! Todd Walters here, Real Estate Coach and Mentor. Millionaire-Agent Maker and Co-Founder with Craig Proctor of Your Home Sold Guaranteed Realty. I have to say, my meeting Craig is one of the top three things in my life. Life is all about relationships! My deal with Craig really started when I just decided to lean into the System all the way.

In other words, I committed and went all in. I looked around the United States of America, really North America and Craig was the number one real estate agent, and I knew I wanted a business like that; a great real estate sales team business, selling hundreds of homes a year, with plenty of time off to pursue outside interests, even coach and train real estate agents on doing the same.

So, Key Performance Indicators (KPI's). What is that? There are two kinds of indicators: lagging indicators and leading indicators. Businesses use them for measurement. Okay. So I get asked this question a lot from PLATINUM members -

What's the thing I should measure the most? And my answer is always..... and you must take note of this; it is your APPOINTMENTS!!! What's the thing that gives your business the most significant impact? Is it leads? Is it closings? Closings are lag indicators.

Appointments are lead indicators!



So, for example, how many closings do you want to do? Do you want to sell 500 homes? Do you want to sell 100 homes in a year? 300? 1,000? Whatever the number is, it's the measurement afterward. Does that make sense? Remember, it's in the past; the closing has happened already; that's a lag indicator. If you're looking for something that will make your business's biggest impact and run your business forwards and backward from this leading indicator, it's appointments! It's THE getting of appointments. So when working with agents who decide to go bigger, grow their business, sell more homes, and make more money without giving up their personal life to do it, we focus on one indicator, above all others! APPOINTMENTS!

Do you want to sell 100 homes over the next 12 months? Okay. Well, how many appointments need to be generated today to end up with 100 closings, 12 months from now? These are the questions you need to be asking yourself, and that's how you want to run your day, and that becomes what you time block around the most! If you need to book three appointments a day based on conversion numbers throughout the rest of the pipeline, getting an appointment is not the same as going on the appointment. For example, I booked an appointment today. Well, what percentage of time do the appointments actually happen? And then when the appointments had happened, what percentage of time do I get a signed agreement? And what percentage of time from the signed agreement turns into a pending sale? There are percentages of measurement in all of those things; conversion rate.

You would agree; it's almost impossible to get a signed agreement without an appointment. Right? How many appointments do you need to set on a day-to-day basis to achieve your goal, your ULTIMATE big goals, right? Then, you COMMIT to that number, and you do not let anything interfere with you getting it! Real estate agents are famous for failing at this! They get appointments and then end up going on the appointments and then fail at generating NEW appointments! Agents get busy working with the customers. Well, newsflash, if you're a solo agent, right, you're in; you're COMMITTED to getting at least one new appointment a day in order to hit your goals. And then tomorrow, you're out on the appointments, and you're not getting new accounts, then you're not going to hit your goal. So you're essentially out of business when you're working with buyers and sellers; you're in business when you're consistently generating new appointments with prospects. So there you go. My encouragement is to build that into your business, this process, ...on a daily basis, get APPOINTMENTS at all costs!!

Well, what does it take? You can generate leads, but then you can have people calling you through branded and database marketing that we talk about on the marketing clinics. You've got to follow up with the leads, or you got to have leads contacting YOU! Consistently generate appointments, and everything feeds into that and flows out of it! This is the #1 Key Performance Indicator Metric - GENERATING APPOINTMENTS - for building a Super Profitable Sales Team Business! not violate this!

Commit to the number of appointments you must get on a day-to-day basis and lock that into your schedule!! I learned that from Craig Proctor 20 years ago, and it was a game-changer for me!

Having trouble getting qualified leads? Having trouble making appointments? Or, maybe you want help growing and expanding your team. Check us out. Absolutely no obligations:

Now, go and commit, make those appointments daily.

Go Serve Big!

When you put others first, you will never be second!

Todd Walters

Millionaire Agent Maker

Your Home Sold Guaranteed Realty


Discover more about the Ladder of Success at Your Home Sold Guaranteed Realty, and having your very own sellable business asset:

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Want to 10X Your Real Estate Business - Change Lives, Impact Your Community and Live the Life You Were Born to Live? Then Your Home Sold Guaranteed Realty is for you!

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  • CULTURE: Our Mission is to Positively Impact People Through Second Mile Service, Innovative Systems and Charitable Giving!

  • CHARITY: ​A Portion of Income from Every Closing is Donated to Amazing Non-Profit Charities Committed to Helping Those Who Need Help the Most!

  • APPOINTMENTS: Exclusive Marketing and Lead Generation System. Own Your Own Pipeline, Guaranteed Flow of Leads, Referrals and Appointments with Ready to Act Sellers and Buyers at Above Average Price Points – as many as you can handle (No Cold Calling or Grunt Prospecting).

  • LISTINGS: Get A Lot More Listings - Home of the Exclusive Guaranteed Sale Program: ‘Your Home Sold Guaranteed or We’ll Buy It! Sellers WANT and LOVE It!

  • COMMISSIONS: ​Get 33% to 100% Bigger Commission Checks – Highest Earning Agents in Real Estate as a Percentage of Sale!

  • TEAM: ​Copy and Implement The #1 T.E.A.M. SYSTEM in Real Estate History So You Can Grow Your Own Super Profitable Sales Team Faster and Without Giving Up Your Personal Life to Do It.

  • SEO: ​Be #1 on SEO/Google Search Results: Your Home Sold = 2.4 Billion!

  • WEALTH: ​Accumulate Personal Wealth with Our Exclusive Real Estate Investment and Self-Employed Pension Plan.

  • SYSTEM: ​Get The BEST High Income Reduced Effort Systems, Millionaire Agent Training and Coaching in Real Estate - Including Your Very Own One on One Top 1% in the Industry Mentor So You Can Go Further Faster!

  • FUTURE: Pathway to Your Very Own Multi-Millionaire Real Estate Brokerage!

OUR AGENT GUARANTEES:Income Increase Guarantee: You Will Make at least $100,000 MORE in New Additional Income or We’ll Pay You the Difference!*Second Mile Service Guarantee: We will provide You Brokerage Services 12 hours a day 7 days a week! Your Calls and Requests for Assistance Will be Handled by a Qualified Team Member Within One Hour. GUARANTEE: If We Fail, We’ll Pay You $500 as a Penalty for Poor Service!*

Your Home Sold Guaranteed Realty Owners, Brokers and Mentors are selling homes at the highest level – in the trenches and out front on what works and what does not – committed to helping you over-deliver on service and results!

Whether you are fresh out of college, want to pursue a new career in real estate, or an industry veteran – you will achieve higher levels of success faster at Your Home Sold Guaranteed Realty! We Guarantee It!

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GO SERVE BIG! When you put others first, you will never be second!

Your Home Sold Guaranteed Realty

435 E Main Street Buford, GA 30518

Phone: 866-219-5029 | Email:

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