Exclusivity on Display!

Position Marketing

Tips on Becoming the

EXPERT, Authority, Celebrity

In Your Real Estate Market.

Exclusivity is the basis for stand apart success in most service businesses. Craig Proctor taught this to me early on in my career (mid 90’s). The affluent and mass affluent consumer is extremely responsive to and dynamically influenced by exclusivity.

This runs against industry norms and standards. You may be familiar with the NAR commercial that touts “we are realtors, real estate is our life, so you can live yours…” or some such crap. You have heard me before say the easiest way to succeed is to make a list of all the Industry Norms and Standards and do the opposite. The Quantum Leap System was built just that way.

If you translate your business and its offerings into exclusivity, your prospects will switch their mindset and behavior with you into one of chasing you vs. you chasing them, welcomed guest vs. annoying pest (PPRA = prospects pursued run away).

This is a Million-dollar strategy to start now if you haven’t.

*In getting Sellers... you are the agent with the buyers.

*In getting buyers... you are the agent with the houses.

*In getting Agents... you are the agent with the leads.

BUT... let’s make it even more exclusive.

In getting sellers... you are the agent with the pre-qualified buyers on retainer, ready to buy and if they won’t, you will.

In getting buyers... you are the agent with priority access to houses the buyer can’t find on their own or on the internet or from other agents.

In getting agents... you are the agent with pre-qualified buyers and listing appointments, in overflow, at higher price points, and a guarantee of increased income.

I am the guy, handpicked by Craig Proctor to personally train up agents, using the advanced sides of the quantum leap system, into millionaire agents, having achieved it myself - multiple times now, successfully taught others to, many multiple times now. Again, EXCLUSIVITY.

Exclusivity is most likely the #1 differentiator. You hear Craig Proctor, and I harp on you being different. Different is better. Being EXCLUSIVE is the best of being different. Exclusive IS different.

Your Home Sold at Your Price, Guaranteed Up Front In Writing, or I Buy It... is EXCLUSIVE. Most performance guarantees are. Certainly, a Unique Selling Proposition makes you exclusive, or at least should. This is why I start here with NEW incoming Platinum Members and enforce that starting point with our coaches.

Without an EXCLUSIVE USP or appearing to be an exclusive brand, it’s likely not much will change for you if things do change at best its incremental vs. quantum leap. Many or most agents who are ambitious, but avoid joining our SYSTEM, work HARD to be “better” than the other agents in their market place. Some coaches even teach this as their core training, thinking, believing it the way to go. But ‘better’ is a matter of opinion. Exclusivity is a fact. We are big on facts. Moreover, convincing prospects, clients, you are better is hard work. Being exclusive, easier!

The industry norms and standards dictate you getting more education, investing in certifications, and the like... all designed to make you a better real estate agent. Realtor designation designed to make you exclusive, but since they pass that designation out like candy, force it upon the majority, it is NOT exclusive at all, leaving those who ARE NOT REALTORS, the exclusive group - with more flexibility and ability to do things like direct mail an active listing sitting there, not selling. I will stop there.

Our teaching you direct response marketing by giving you the ads to run... EXCLUSIVE! Mike Ferry (who only sold homes for 3 years) or Tom Ferry (never had a real estate license) has NO such ads. But... Mike has done a grand job of marketing himself as an “exclusive trainer” incidentally by doing direct response marketing, something he does not teach.

The guy on stage selling you on using the internet to get business is on stage selling - not using the internet to get you to buy his stuff. Albeit funny, that is an exclusive way to sell and more effective – exclusive.

Take a look at your Logo, if you have one. Does your Logo deliver the benefit or benefits your targeted prospect will derive in doing business with you? No? Then why the hell do you promote it? Change it to be different, exclusive by offering THE benefit prospects most want. Take a look at Craig Proctor’s marketing, and you will see his Logo IS his USP (your brand should be your USP, your USP your brand).

The bottom line here and my point is that it’s way easier to be exclusive than it is to be better and many times more powerful, easy to define, and measure as well.

Go Serve Big! When you put others first, you will never be second!

Todd Walters

Millionaire Agent Maker

Your Home Sold Guaranteed Realty


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