In the spirit of "Oktoberfest", I thought this would be a great story to share. I get emails and calls quite often from Platinum Members asking for help to increase their average selling price; this in hopes of increasing profits. They may say something like, my average price is $200K, I really need to get up to around $500K. So I ask them, are the $500K to $700K homes selling in your market (where the member would need to be in order to get an average of $500K)? Their answ
You MUST make things happen vs letting things happen. Same for your admin and agents. Your whole team! Your routine = your results. Want more results? Add MORE to your routine. LOTS MORE! Something BIG I copied and implemented from Craig Proctor early in my career was to have a written process for everything, a plan that was to be the routine. Everything written, then gets set up in your operating system as an activity plan. What is it you want to accomplish? What is you
Why 99% of all real estate agents fail at achieving a super profitable sales team business and what to do about it. First, the facts.
Almost all agents believe they will succeed. However…
80% of all agents quit the business every 5 years.
95% of all agents earn under $100k a year.
99% earn under $300k a year/1% over $300K. The average salary for a real estate agent in Georgia is around $44,500 per year. Getting a real estate coach can help... right? Not really. Just like ther
Each month I write a short newsletter for our agents at Your Home Sold Guaranteed Realty around the topic of POSITIONING, but maybe you don’t know why I dedicate a whole newsletter to this ONE topic monthly. Let me explain and use Disney to help make the point. When you get your real estate license and jump into being a real estate agent, the first thing you do is look around at what everyone else is doing and copy them. The problem is that we are copying the wrong people, as
“There must be specific and unique reasons for doing business with you and continuing to do business with you, versus anywhere else.” Is there a unique rationale for your customer being with you versus anybody else’s businesses? Businesses without or unable to sustain this almost always die abruptly or by slow, painful, torturous ends. It is not enough to be the same as but incrementally better. There must be a difference meaningful to and appreciated by customers. DIFFERENT